A SimpleLIFT is a
Face and Neck lift that rejuvenates the appearance of the cheeks,
jowls and neck. In essence, it “turns back the clock” making you
look years younger. It is a surgical procedure performed in an
A SimpleLIFT is different from a traditional
“Facelift” because Dr. Palma has developed a technique, which
enables him to keep the benefits of the old traditional procedure
while limiting or minimizing the aggressive portions. The result is
a total package priced at about half the cost of the old procedure
and with less “downtime”. Since the surgery can be comfortably done
under local anesthesia most patients can return to work and regular
activities in less than a week.
This is truly a Simplified
Concept in Face/Neck lifting, a 21st Century version of the
traditional time-tested procedures that are known to yield superb
long-lasting results. For most patients, male and female, the
results are the same as the more aggressive traditional procedures
and will last just as long.
A way of understanding how Dr.
Palma came up with the SimpleLIFT is to look back at Facelifts over
the last 50 years.
In the 1950’s and 1960’s, Plastic
Surgeons would lift by pulling only on the skin. The farther they
lifted the skin from the face, the better the results, but patients
would end up sometimes looking tight, unnatural and “windblown” and
often the results did not last long. Although these early Facelifts
dealt with loose skin, they did not address problems of excess fat,
especially in the neck, nor did they deal with the underlying loose
muscles and ugly neck bands or “turkey gobbles”.
80’s and 90’s saw revolutionary advances in Face-lifting. Plastic
Surgeons began removing and sometimes adding fat and going into the
deeper layers of the face and neck to tighten and modify these
deeper structures (muscles and fascia). This resulted in remarkable
re-sculpting and contouring of the cheeks, jowls and neck, with a
more natural look and longer lasting results. The trade-off was more
aggressive surgery, usually requiring deeper or general anesthesia,
sometimes overnight admission to the surgical facility and more
bruising and swelling with prolonged “downtime”. The costs also
Along came the 21st Century. Busy
patients demanded less expensive Facelifts with less downtime.
National commercial franchises surfaced with alluring names,
saturating television and other media with their promise of a “quick
fix” to the aging problem at a much lower cost.
began to see more and more dissatisfied patients who had undergone
such procedures. With his over 25 years of experience and special
interest in facial cosmetic surgery, he noticed the flaws in these
Dr. Palma conceptualized and introduced the
SimpleLIFT to answer the unmet need of these patients. Initially, he
believed he would be offering them “less for less”, but to his
amazement, that was not the case. By keeping the features that
advanced the art of the surgery, but avoiding some of the more
aggressive steps, he came up with a simplified procedure without
sacrificing results that is applicable to most men and women.
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